Organisations, Innovation and Complexity:
New Perspectives on the Knowledge Economy
University of Manchester
9-10th September 2004
Conference
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Applying complexity principles to innovation processes in firms:
a complex innovating systems (CIS) approach
Petra Wagner, Barbara Heller-Schuh
& Karl-Heinz Leitner
ARC systems research GmbH,
A-2444 Seibersdorf, Austria
Abstract
In our contribution we will first review recent
contributions to innovation and organization research literature
from complexity science. Second, we will explore how complexity
theories offer useful perspectives for understanding innovation
processes in a firm following a complex innovating systems (CIS)
approach.
Innovation is an essential part of firm’s
competitiveness. Innovation management in firms is concerned with
the questions of how to bring an idea to the market in the form
of new products and processes. Modern innovation management reflects
the process-orientation and interactive nature of innovation.
Innovation is recognized as an interactive process between of
a diversity of actors (R&D, marketing, production, sales,
etc.). Evolutionary approaches put emphasis on variation and selection
phases in the innovation process. Systemic approaches recognize
the importance of knowledge-based interactions whereby the social
structure of the actor network and the exchange of knowledge in
terms of accessibility and speed, i.e. the adoption and exchange
structure within a firm’s innovation system, is vital.
More recently, principles from the complexity sciences
have re-introduced the truly risky character of innovation. Complexity
theories emphasize emergent and unpredictable aspects of self-organizational
processes and the creative potential within complex systems. Complexity
principles are emerging in guiding research and applied management
practice and offer new perspectives from which to explore organizational
change and transformation involved in firm’s product innovation
processes. Complex adaptive systems (CAS) have been introduced
lately as a novel approach to address knowledge production and
knowledge sharing in organizations. Innovation emerges in self-organization
on the basis of the interaction of heterogeneous agents. CAS are
used as models of innovation development in order to make predictions
regarding the emergent characteristics of the system by applying
simulation techniques. Firms, like other organizations, are social
systems. Social systems theories offer additional concepts such
as second-order cybernetics to describe innovation processes in
firms.
What can we learn from complexity science and social
systems theory about how firms develop and transform in the search
for new products? How might elements of the complexity theories
and social systems theory contribute to the development of a framework
from which innovation systems and processes of firms can be constructed?
By applying principles of complexity sciences and social systems
concepts to innovation processes in firms, a complex innovating
systems (CIS) approach will be introduced.
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